Marketing Hub Guide — 5 Tools to Promote Your Book

You've written the book and designed the cover. Now you need to sell it. The Marketing Hub gives you five AI-powered tools to create every marketing asset you need — from Instagram posts to Kindle Ads to video teasers — without leaving Dear Pantser.

Five tabs: Assets, Launch Pack, Kindle Ads, Lore Teasers, and Video Teasers. Each generates professional-quality content from your book data in minutes.

The Asset Generator creates batches of themed images from your book's cover and story data. Unlike the Launch Pack which produces fixed-format marketing assets, the Asset Generator creates original images — character portraits, scene illustrations, mood boards, and promotional graphics.

How it works

1. Select your book project — the generator reads your cover, characters, and plot.
2. Choose a style direction — cinematic, illustrated, minimalist, dark & moody, etc. You can also type custom instructions.
3. Generate — the AI produces a pack of images matching your book's visual identity.
4. Download individually or as a batch — each image comes in high resolution, ready for social media.

What makes it different from the Launch Pack

• Assets = creative exploration. Generate character art, scene illustrations, stylized covers for BookTok, aesthetic mood boards.
• Launch Pack = production templates. Fixed sizes for Instagram, Facebook, Kindle Ads, A+ Content — every platform covered.

Best uses

• Social media content — character reveals, scene previews, aesthetic posts for BookTok/Bookstagram.
• Newsletter visuals — eye-catching images for your email campaigns.
• Series branding — consistent visual identity across all your books.

The Launch Pack is the workhorse of the Marketing Hub. It generates 15 platform-specific marketing assets from your book cover — Instagram posts, Facebook ads, Pinterest pins, Twitter banners, Kindle Ads, A+ Content modules, email headers, and quote cards. Every asset is sized to exact platform specifications.

The workflow

1. Pick a cover — select which book cover to use as the base image.
2. Fill the form — Book Title, Author Name, Blurb. Add a hook line and quote if you have them. Or click Auto-fill with AI (1 credit) and let the AI write everything from your cover.
3. Generate 15 assets (5 credits) — all 15 formats appear in a browsable grid.
4. Edit any asset — drag text labels, change fonts, adjust colors, tweak shadows. Full inline editor.
5. Finalize to 1K — upscale all assets to high resolution (15 credits) for print-quality output.

What you get — all 15 formats

Social: Instagram Square (1080x1080), Instagram Portrait (1080x1350), Instagram Story/TikTok (1080x1920), Facebook/Amazon Ad (1200x628), Twitter/X Banner (1500x500), Pinterest Pin (1000x1500).

Kindle & Amazon: Kindle Display Ad (980x550), Kindle Lockscreen Ad (1024x1500), Sponsored Products Ad (1200x628), A+ Cover Showcase (970x600), A+ Hook (970x600), A+ Quote (970x600), A+ Social Proof (970x600).

Email & Extras: Email Header (600x200), Quote Card (1080x1350).

Every asset comes in two versions: With Text (title, tagline, author overlaid) and Clean (background only for custom editing).

Running Amazon Ads is the fastest way to get your book in front of readers — but writing ad copy that converts is hard. The Kindle Ads tool generates multiple variations of ad headlines and body text, optimized for Amazon's ad platform.

How it works

1. Select your book — the AI reads your genre, plot, and blurb.
2. Generate — you get multiple ad copy variations, each with a headline and body text tailored to different angles (emotional hook, curiosity gap, social proof, urgency).
3. Copy & paste — take the variations directly into your Amazon Ads dashboard.

What you get

• Headline variations — short, punchy lines that grab attention in Amazon's Sponsored Products placements.
• Body copy variations — different angles for the same book: one emphasizes the emotional stakes, another the genre hook, another the reviews/awards.
• A/B testing ready — generate multiple sets, run them all as separate ads, and let Amazon's algorithm find the winner.

Ad copy tips

• Lead with the genre promise. "A dark fantasy where the villain wins" tells the reader exactly what they're getting.
• Use numbers and specifics. "500+ five-star reviews" or "#1 in Dark Fantasy" — concrete beats vague.
• Match your blurb tone. If your blurb is witty, your ads should be witty. Consistency builds trust.
• Short beats long. Amazon truncates ad text aggressively on mobile. Front-load the hook.

Lore Teasers are short, standalone micro-stories set in your book's world — designed to be shared on social media, newsletters, or your author website. They give readers a taste of your world without spoiling the plot.

How it works

1. Select your book — the AI reads your characters, world, and plot.
2. Choose a story type:
   • Backstory — a scene from before your novel begins. What shaped your protagonist?
   • Prequel — a self-contained mini-adventure set before the main story.
   • Deleted Scene — a scene that "didn't make the final cut" (but hooks curiosity).
   • Alternate POV — a key scene retold from a different character's perspective.
   • Lore Fragment — a piece of world-building: a legend, a document, a letter.
3. Pick a character focus (optional) — choose which character the story centers on. The AI pulls their arc, traits, and relationships from your story bible.
4. Generate — you get a polished micro-story, typically 300-800 words.

How to use Lore Teasers

• Pre-launch content — share a backstory 2 weeks before release. Readers meet your characters before the book is even out.
• Newsletter exclusives — "Subscribe for a free deleted scene" is a powerful reader magnet.
• BookTok / Bookstagram — post a lore fragment with your cover image. Short, shareable, intriguing.
• Series bridges — between books, share alternate POV scenes to keep readers engaged.

Video is the highest-engagement format on every social platform. The Video Teaser tool generates short book trailers — 10-15 second animated videos with your cover, text overlays, music, and transitions. No video editing skills required.

How it works

1. Select your book — the tool reads your cover and blurb.
2. Choose a template — cinematic reveal, text crawl, split-screen, zoom effect, and more. Each template has a different mood and pacing.
3. Pick background music — genre-matched tracks are suggested automatically. Suspenseful for thrillers, romantic for romance, epic for fantasy.
4. Preview in real-time — the video renders directly in the browser using Remotion. Adjust text, timing, and music before exporting.
5. Export — download as MP4, ready for Instagram Reels, TikTok, YouTube Shorts, or Twitter/X.

Template styles

• Cinematic Reveal — slow zoom into your cover with dramatic text reveal. Best for thrillers and dark fantasy.
• Text Crawl — your hook line scrolls over the cover. Clean and professional.
• Split Screen — cover on one side, animated text on the other. Great for conveying multiple selling points.
• Zoom & Pan — Ken Burns-style movement across your cover art. Works with detail-rich illustrations.

Where to post

• Instagram Reels — the highest organic reach for book content right now.
• TikTok — BookTok loves short trailers. Add trending sounds after download for extra reach.
• YouTube Shorts — free, evergreen visibility. Shorts get recommended alongside full-length BookTube content.
• Amazon A+ Content — yes, Amazon now supports video in A+ modules for some tiers.

Each tool in the Marketing Hub serves a different stage of your book promotion. Here's the recommended workflow:

1. Assets — generate character art and scene illustrations for social media content.
2. Launch Pack — create all 15 platform-sized marketing assets from your cover.
3. Kindle Ads — write ad copy variations to pair with your Kindle Display and Lockscreen assets.
4. Lore Teasers — create micro-stories for pre-launch buzz and newsletter exclusives.
5. Video Teasers — produce short book trailers for Reels, TikTok, and YouTube Shorts.

All five tools read from the same book project — your cover, plot, characters, and blurb flow through automatically. Fill your story bible once, and every tool produces better, more targeted output.