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How the Launch Pack Works — A Visual Guide

Quick visual walkthrough of the Dear Pantser Launch Pack: generate 15 marketing assets from your cover in one click — Instagram, Facebook, Pinterest, Kindle Ads, A+ Content, and more.

3 min readBy Dear Pantser
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15 Marketing Assets. One Click.

The Launch Pack generates a complete marketing kit from your book cover — Instagram posts, Facebook ads, Pinterest pins, Twitter banners, Kindle Ads, A+ Content modules, email headers, and quote cards. All sized correctly, all matching your cover's style.

No Canva. No Photoshop. No hiring a designer. One click, 15 assets, ready to publish.

Launch Pack grid showing 15 generated marketing assets: Instagram, Facebook, Pinterest, Twitter, Kindle Ads, and more

This guide walks you through the full workflow.

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Step 1 — Pick a Cover

The Launch Pack starts from a cover. In the Marketing Hub, select which book project you want to create assets for.

Project picker showing book covers to choose from

You'll also see all your generated covers in a shelf — click the one you want as the base image for all assets.

Shelf showing all generated covers for the selected project
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Step 2 — Fill the Form (or Let AI Do It)

The form asks for Book Title, Author Name, and Blurb. You can also add a hook line and a book quote.

Launch Pack form with book title, author name, blurb, hook text, and quote fields

For Kindle Ads & A+ Content, there's an optional section where you can add endorsement quotes, star ratings, and a CTA button text.

Kindle Ads and A+ Content section with endorsement quotes and CTA button

Don't want to fill everything manually? Click Auto-fill with AI (1 credit) — the AI reads your cover and generates the blurb, hook, and quote automatically.

Auto-fill with AI (1 credit) and Generate 15 Assets (5 credits) buttons

You can also add extra instructions for the AI — style directions, font preferences, mood adjustments.

1 credit
Auto-fill
5 credits
Generate 15 assets
Title, Author, Blurb
Required fields
Hook, Quote, Endorsements
Optional
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Step 3 — Browse Your Assets

After generation, all 15 assets appear in a grid. Each card shows the asset name, dimensions, and action buttons.

Full asset grid showing all 15 generated marketing assets

The toolbar at the top lets you:

Results toolbar showing With Text / Clean toggle, Download All, and Finalize All buttons

With Text | Clean — toggle between the version with typography overlay and the clean background-only version.

Download All — downloads every asset as WebP files (with text + clean versions).

Finalize All — upscales every asset to 1K resolution using AI (15 credits). The final quality is dramatically sharper.

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Step 4 — Edit Any Asset

Click the edit icon on any asset card to open the inline editor.

Asset editor showing drag-to-move canvas with title, tagline, and author text overlays, plus font, color, and size controls

The editor gives you full control:

Drag to move — reposition any text label by dragging it on the canvas.

Double-click to edit — change the text content directly.

Font, Color, Size, Weight — customize each label (Title, Tagline, Author) independently.

Shadow & Exposure — add text shadow for readability, adjust background exposure.

Switch between Title, Accroche (tagline), and Auteur tabs to edit each text layer separately. Hit Save when done.

The IA toggle lets the AI suggest typography improvements.

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Step 5 — Finalize to 1K

When you're happy with the assets, click Finalize All to upscale them to 1K resolution. You can also add a global style direction.

Finalize modal with style direction input and Finalize All button (15 credits)

The finalized assets are polished, high-resolution versions ready for professional use. The Launch Pack is multilingual — it generates text overlays in your book's language. Here's an example in French:

Finalized Facebook ad asset — polished 1K resolution Finalized A+ Cover Showcase asset — polished 970x600 Finalized A+ Social Proof asset — polished 970x600

Finalized assets are sharp enough for print, ads, and retina displays.

15 credits
Finalize All
1K+
Output resolution
PNG (lossless)
Format
Ads, print, social
Use for
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What You Get — All 15 Formats

Every Launch Pack generates these 15 assets, all sized to platform specifications:

1080 x 1080
Instagram Square
1080 x 1350
Instagram Portrait
1080 x 1920
Instagram Story / TikTok
1200 x 628
Facebook / Amazon Ad
1500 x 500
Twitter / X Banner
1000 x 1500
Pinterest Pin

Kindle & Amazon

Kindle Display Ad (980 x 550) — for Sponsored Display campaigns.

Kindle Lockscreen Ad (1024 x 1500) — shows on Kindle device lockscreens.

Sponsored Products Ad (1200 x 628) — for Amazon Sponsored Products campaigns.

A+ Cover Showcase (970 x 600) — for your A+ Content product page.

A+ Hook (970 x 600) — hook line with cover art for A+ Content.

A+ Quote (970 x 600) — book quote module for A+ Content.

A+ Social Proof (970 x 600) — endorsements and ratings for A+ Content.

Email & Extras

Email Header (600 x 200) — sized for newsletter headers (Mailchimp, ConvertKit, etc.).

Quote Card (1080 x 1350) — a standalone quote card for social sharing.

Every asset comes in two versions: With Text (title, tagline, author overlaid) and Clean (background only, for custom editing in Canva/Photoshop).

Next step

Start Publishing with Dear Pantser

AI covers, market analysis, blurb writer, and plot tools — all in one place.

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How the Launch Pack Works — A Visual Guide | Dear Pantser